What is A2P SMS

A2P Messaging (Application-to-Person Messaging), sometimes called business SMS or enterprise SMS, refers to SMS messages sent from a business to a person. A2P Messaging allows businesses to automate text messaging for billing reminders, two-factor authentication, text message alerts, promotional marketing sms, and more. With A2P messaging, businesses can also power functionality like conversation tracking within a CRM, multi-channel support conversations, and personalized marketing outreach.

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